Adicolor Studio (Adidas)

To celebrate the launch of the the new adicolor range in Australia a three (3) week artist residency was hosted in Foot Locker's flagship Sydney store. Attendees were presented with the option to drop in and freshen up their brand new adicolor items with an artist of their choice.

    PSP designed and directed this space of customized Adidas garb; complete with custom adicolor coat hangers and rotating dry-cleaning display.

Spatial photography: Jarrod James

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