Pollination (Pidapipó)

'Pollination' was an integrated campaign in partnership with Honey Fingers for Pidapipó Gelateria. We worked to create an integrated campaign which not only celebrated the new flavour range but also helped feed the urban bee population. Alongside Honey Fingers, PSP developed and designed the packets for 'bee-friendly flower seeds' to be given with each gelato purchase. To support the campaign we created an infomercial with nonna Ione to explain the importance of helping the city bees as well as postcards for each flavour.

Campaign photography: Phebe Shmidt
Event photography: Morgan Hickinbotham

🐮 Cows lose their jobs as milk prices drop 🌤 Forecasters call for weather on Monday 🍉 Farmer using cannon to protect watermelons 🗿 Museums full of history 🤒 Miracle cure kills fifth patient 👶🏾 State population to double by 2040, babies to blame 😤 Breathing oxygen linked to staying alive 👮‍♀️👮‍♂️ Police arrest everyone on February 22nd 🔫 Federal agents raid gun shop, find weapons 🚧 Safety meeting ends in accident 🏞  Muddy creek problem: It's too muddy 🦟 Bugs flying around with wings are flying bugs 👵👴 Students cook & serve grandparents 🐐 Goat accused of robbery