Pollination (Pidapipó)

'Pollination' was an integrated campaign in partnership with Honey Fingers for Pidapipó Gelateria. We worked to create an integrated campaign which not only celebrated the new flavour range but also helped feed the urban bee population. Alongside Honey Fingers, PSP developed and designed the packets for 'bee-friendly flower seeds' to be given with each gelato purchase. To support the campaign we created an infomercial with nonna Ione to explain the importance of helping the city bees as well as postcards for each flavour.

Campaign photography: Phebe Shmidt
Event photography: Morgan Hickinbotham

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