Enter The Grid (Adidas Originals)

An immersive, audio visual experience built to celebrate the launch of the DEERUPT shoe at HYPE DC and space for the youth of Sydney to interpret for themselves. Taking a single idea from the adidas archives — a structural web that once encased only the sole of some of its heritage sneakers - Deerupt stretches the concept to conform to the entire shoe.

PSP curated, designed and fabricated a space to embody the Deerupt web. A space rich for influencer photography, events and meaningful brand conversations featuring an infinity hallway, projection mapping, geometric hanging artworks and key lighting. 


    Credits
Agency: ANDPEOPLE
Documentation: Red Scope Films
Mural, hanging mobile: Chen Lu
Lighting: John Fish
Fabrication: Paul Wells